We are proud to announce that we have been certified with the Butterfly Mark, a symbol of the Real Changemakers in luxury.
Powered by Positive Luxury, The Butterfly Mark is only ever awarded to brands that meet higher and higher standards for people and nature.
To earn the Butterfly Mark, we had to pass an expert-led, independent assessment, which is built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation. It covers all areas of sustainability: Environment, Social, and Governance. We had to provide evidence of the change we’re making across a vast range of sustainability issues, including our impact on things like climate, nature, and water (Environment), how we treat our workers and communities (Social), as well as how responsibly and ethically we manage our businesses(Governance). No detail is left out.
Passing the assessment is a landmark moment in our sustainability journey. But our journey is far from over. To retain the Butterfly Mark, we have to re-certify every two years. That means, as standards rise, we’re committed to continually improving our performance to meet them. From the very start of the assessment, we worked closely with Positive Luxury to improve our performance and we’ll continue to do that until we re-certify again.
The Butterfly Mark is a symbol that we stand for progress over perfection, difficult work over easy wins, and that we will never stop trying to improve. We are now part of a growing movement of luxury brands that are committed to transforming luxury, for the good of all.